The Science Of Advertising
| Category | Advertising |
| Publisher | Anvil Publishing |
| Author | Yolly Ong |
| Pages | 268 pp. |
| Dimension | |
| Copyright | 2000 |
| Price | US$ 20.95 | | | Hardbound ISBN9712709930HB |
The Science of Advertising is a chronocle of Philippine Advertising that takes us through the transformation of a very interesting industry. It is intended to give the student a working knowledge of how advertising fits in the marketing mix.
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